What's the catch for this Kickstarter product? A small advertisement on the back of the photo.
Hard to beat free photos via an advertisement nobody will notice. I'm sure we Mennonites are their target market.
What's the catch for this Kickstarter product? A small advertisement on the back of the photo.
Hard to beat free photos via an advertisement nobody will notice. I'm sure we Mennonites are their target market.
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Derek Thompson writing for The Atlantic:
There are many fancy words for these sort of pricing schemes. The attraction effect. Decoy pricing. Decision heuristics. But it all comes down to this: People don’t like feeling duped, and we don’t like feeling cheap. So we gravitate toward middle prices because they seem “fair,” in context.
$8 a month has always been too good to be true, especially if you have access to the American Netflix catalogue.[1] But now, with the help of a little science, Netflix is going to play on your inner psyche to drive revenue growth.
Pricing based on pyschology seems smart and inevitable. But I can’t help but feel played.
If I find out the limitations beset upon the Canadian Netflix catalogue are a result of CRTC regulations, I will lose my mind. ↩
If real, and despite the morbidity, this is Ernest Hemingway at his finest.
(Via Dan H.)