I’m quickly growing fond of Justin Jackson’s business writing. This latest piece has a few nice tips and learning points for those looking for clarity. I thought the breakdown of this list was great:

When I talk about a “market” I’m describing the sum of demand for a particular thing:

  1. Number of potential customers
  2. How much they spend
  3. The frequency at which they buy
  4. Their willingness to pay

Seems obvious, but if it were obvious, we’d all be millionaires.