I’m quickly growing fond of Justin Jackson’s business writing. This latest piece has a few nice tips and learning points for those looking for clarity. I thought the breakdown of this list was great:
When I talk about a “market” I’m describing the sum of demand for a particular thing:
- Number of potential customers
- How much they spend
- The frequency at which they buy
- Their willingness to pay
Seems obvious, but if it were obvious, we’d all be millionaires.