Dreger, in response to an article by Sarah Frier for Bloomberg Business:
Consider seeing an ad for shoes that has 100 likes next to the image. Now imagine that same ad, but with 100 likes, 50 sad faces, 25 angry faces, and so on. Will advertisers will have the ability to limit the type of reactions their content receives and displays? Additionally, what about users who are just plain annoyed with ads? Negative Reactions could be a visible form of retaliation.
It’d be a neat research study to see how long it takes for stigmas to develop around negative Reactions or to see which Reaction is the most used. It may be pretty reflective of general societal morale as a whole, like a timely look-back at an entire epoch of current history.