If you want a quick answer, skip to the last few minutes of this video.

Matt Granger speaks the truth. Sony’s cameras and lenses can produce exceptional images — perhaps the best you can buy right now.

But, as Matt says, professionals aren’t worried about image quality as much as they’re worried about service and support. If your camera drops dead during a shoot, who do you talk to and how quickly can you get it back to top shape?

Sony’s — or rather, their outsourced service departments — customer service is absolutely appalling. The stories are horrifying. It’s one thing to have the kit — which they now have — and another thing entirely to have the back end to support it.

I had never thought of it like this before, but Matt is totally spot on.