Lessley Anderson writing for The Verge:

The urge to join groups is a natural human desire. Evolutionarily speaking, our babies fared better if we surrounded ourselves with helping hands. But even today when you can survive as a loner, there’s something intoxicating about being part of an experience that’s larger than oneself.
Politics, religion, sports, bands — these are the tents under which we typically congregate. Allah, Judas Priest, the Cubs, sure. But smartphones? It seems sort of hard to believe that a graham cracker-sized computer that’s supposed to be a tool, a means to an end, could somehow deliver the same level of ecstatic experience. That it could be powerful enough to feel like a movement.

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Some of these people are nuts. And ironically enough, they don't outline the perceived insanities of an Apple fanboy. Weird.