The Newsprint
Written by Josh Ginter.

Peloton: How the Bike Company Has Become a Global Content Brand●

Monday, Jun 21, 2021

This one from The Hollywood Reporter is fantastic. Peloton is far more than a bike. It’s a fashion. It’s a media. It’s a lifestyle. You can’t grasp this until you have a Bike in your house and you’ve ridden for a few weeks.