Matt Mullenweg:

This post might be ephemerally tweeted by dozens of avatars I might or might not recognize, accumulate a number in a database that represents the “hits” it had, and if I’m lucky might even get some comments, but when I get caught up in that the randomness of what becomes popular or generates commentary and what doesn’t it invariably leads me to write less. So blog just for two people.

Writing for the Internet is open season; putting your thoughts and opinions online inherits scrutiny and praise. When the formula is right, people love you. When the formula is wrong, some people can redefine the term "critical".

Matt has a sensational piece of advice about writing online for others. Writing for two people not only eliminates the insatiable need to satisfy everyone, it also helps to define a topic and thesis.